In a time where only the good furniture is from 60 years ago it's hard to stand out. With competitors like Knoll and Herman Miller, Blu Dot hits the sweet spot in price, function, and style.
Their quirky tone and non-disclosure of process, shows throughout their pieces. My ultimate goal was to embrace that, while showing off their products in a way that would make you think they would cost you 3-arms and a leg. 
The Blu Dot logo is one for the modern furniture nerd. Clean, functional, and there to make to a statement. Though we typically expect a heavy price tag with those descriptors, the Blu Dot is always within reach.